April 13th, 2020
During the Sunrise Period, brand owners can apply for identical Zuerich-Domains. A registration of the trademarks with the Trademark Clearinghouse is necessary.
Limited Registration Period
The registry has defined these rules for the Limited Registration Policy:
"Applicants which apply for a <.zuerich>domain name under the Limited Registration Period may only apply for domain namesthe second level of which match the applicant’s recognized name, or for second-level domains matching a name commonly used to refer to the applicant or an abbreviation of any such permissible name. Applicants may also apply for a second-level domain matching the name of a building, park, monument, airport or other public place operated by the applying Public Authority, the name of a region, city, street, district or other geographic area under the governance of such Public Authority, or a name of a recognized public institution.Applicants may also apply for a second-level domain that identifies or describes a service the applicant delivers or provides."
A Standard Zuerich-Domain costs 250 EUR per year and domain.
The relationship between a better ranking in search engines and new top-level domains has already been proven in a study of Searchmetrics for .berlin domains. Websites with .berlin domains often rank better with regional searches in Google than sites with .de domains and .com domains.
"In 42% of searches, .berlin domains rank better locally."
Another study by Total Websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new TLDs, including e.g. new Zuerich-Domains. Total Websites notes that Google sees the domain extensions of new TLDs as an important criterion for the evaluation of a domain and, therefore, concludes that:
"It's clear that the new top-level domains improve the ranking in search engines."
We provide a couple hundreds new top level Domains for pre-registration.You can choose which domains you would like using our lists. Click on the link to go to the order page of the most important New Top Level domains or search at the alphabetical list of the New Top Level Domains. You can also use our search engine to browse.