The nu-domains are the country code top-level domain (ccTLD) of the island state of Niue.
The nu-domain was one of the first country code domains to be offered as an alternative to com-domains,net-domains and org-domains. Stressing the phonetic similarity between nu and new, it was sold as a "new" TLD in which there were many good domain names available.
The nu-domains are popular in Sweden, Denmark, the Netherlands and Belgium, as nu is the word for "now" in Swedish, Danish and Flemish. The domain is also used in France, as it means "naked" in French. Because there had been in former times restrictive rules for se-domains in Sweden, .nu was used in Sweden for websites like www.tv.nu.
The nu-domains are "trendy". The sponsors of this domain have succeeded by marketing and by cooperation with Verisign and other partners to give to this domain the status of an international Top Level Domain. This development was favored by the mentioned fact, that "nu" has different meanings in different languages of the world.
The nu-domains cost 59 US-Dollars per domain and year .